Catalyst News!

Learn about the latest news, events and happenings at Catalyst these days. As an innovation leader, there’s always something new we’re happy to share with you. In addition, our articles with fresh, new insights are often published by leading marketing websites, and you can find links to the latest here.


Search Insights To Ignite Your Mind


    Google Customer Match

    With contribution by John Sorto.   Targeting ads using email addresses across device when using any form of Google service including Search, Gmail, or YouTube.   On September 27th, Google announced the launch of its latest advertising ...


    Black Box Pharma Paid Search Ads and Removal of Vanity URLs

    Marketing in the pharmaceutical industry has always been heavily legislated and restricted, with the FDA limiting what companies may say in advertisements. Nevertheless, Google will now provide several changes to pharmaceutical “black box” ...


    Instagram’s Long Awaited Ad Platform is Here

    Instagram has officially announced the roll-out of its advertising platform, offering advertisers more control, more targeting options, and the opportunity to launch direct response campaigns seamlessly within the platform. When Facebook announced its acquisition ...